PR & Publicity

Music PR that turns a release into a story editors want.

National and international press, radio, and podcast campaigns for artists, labels, festivals, and venues. We build the narrative, target the right desks, and chase it through to publication.

600+
active journalist and editor contacts
18
median placements per album campaign
3
continents of in-house publicists

What's included

Story & positioning

Bio, angle, and EPK built around a hook that a features editor can actually commission.

Press & online

Long-lead and short-lead pitching to national press, genre titles, blogs, and newsletters.

Radio promotion

Commercial and specialist radio servicing, plus playlist and show-level follow-up.

Podcast & interview booking

Placements on music, culture, and niche podcasts where your audience already listens.

How the campaign runs

  1. Phase 1

    Positioning

    Angle development, bio, press kit, and asset audit.

  2. Phase 2

    Long-lead

    Embargoed pitching to monthlies, majors, and premiere partners.

  3. Phase 3

    Release week

    Short-lead press, radio servicing, and reactive pitching around the moment.

  4. Phase 4

    Amplify

    Coverage roundup, social repackaging, and follow-on features for the next single.

Frequently asked questions

What does a music PR agency actually do?+

We secure earned media: press features, reviews, interviews, radio spins, and podcast placements. That means writing the story, building a targeted journalist list, pitching it, and following through to publication — then packaging the coverage so it works as social and pitch collateral.

How much does music PR cost?+

Single campaigns start at $2,500 for a six-week cycle; album and festival campaigns typically run $6,000–$15,000 over three months. Pricing depends on territory count and whether radio promo is included.

How long does a PR campaign take?+

Long-lead print and online outlets need six to eight weeks before release. Start the conversation at least ten weeks out; short-lead and radio can be layered in closer to the date.

Do you guarantee coverage?+

We guarantee a defined pitch volume and a named target list, not specific outlets — no honest publicist controls an editor's decision. In practice most campaigns land between eight and thirty placements depending on tier and story strength.

Which territories do you cover?+

UK, US, and EU as standard, with partner publicists in Australia, Japan, Brazil, and Nigeria for campaigns that need local press.

Can you help if I have no press history?+

Yes — that's most of our roster. New artists need a story before they need a story angle, so the first phase is positioning, bio, and EPK build, then tier-three press to create the citation trail bigger outlets look for.

Guides on this service

Have a release with a story in it?

Tell us the angle and the date. We'll send back a target outlet list and a realistic coverage forecast.

Start your campaign

Request a free consultation

Leave your email and we'll send back a tailored pr & publicity plan — no cost, no obligation.

No obligation. We reply within 48 hours.