Announce & on-sale
Creative, countdown sequencing, presale codes, and fan-club priority windows that front-load the first 72 hours.
Tour & Live Promotion
Tour promotion built around one number: tickets sold.
Ticket-driving campaigns for artists, venues, festivals, and promoters across 40+ markets. Local media buying, presale strategy, and daily cost-per-ticket reporting from announce to doors.
- 40+
- markets with local buying partners
- $4.10
- median cost per ticket sold
- 92%
- average sell-through on managed runs
What's included
Local media buying
Radio, OOH, transit, and print bought city by city, weighted to where the ticket data says demand actually is.
Paid & retargeting
Geo-fenced social and search with checkout-abandon retargeting and lookalikes built from past ticket buyers.
Soft-market rescue
Weekly triage on underperforming dates with re-cut creative and incremental local spend before discounting.
How the campaign runs
- Step 1
Route review
Demand modelling per market using streaming, past ticketing, and social density data.
- Step 2
Announce
Asset rollout, presale, and press coordinated with the promoter's on-sale clock.
- Step 3
Sustain
Always-on paid, local media, and weekly ticket-count triage per city.
- Step 4
Final push
Two-week close-out campaign on remaining inventory, then a post-tour buyer database for next cycle.
Frequently asked questions
What does tour promotion include?+
Market-by-market ticket marketing: paid social and search, local radio and OOH buying, presale and fan-club sequencing, press support in each city, and retargeting of everyone who viewed the ticket page but didn't buy.
When should tour marketing start?+
Announcement assets should be ready eight to twelve weeks before on-sale, and paid support runs continuously from announce through the final week of each date. Soft markets need a dedicated push four weeks out.
How do you sell tickets in slow markets?+
We isolate the underperforming dates, re-cut creative for that city, layer local radio and street-level activity on top of geo-fenced paid, and work with the promoter on price ladders and papering strategy before it becomes a discount problem.
Do you work with venues and festivals as well as artists?+
Yes. Venues, festivals, promoters, and artist teams all use the same infrastructure — the difference is whether we're selling a night, a weekend, or a run of dates.
What reporting do I get?+
A daily ticket-count-versus-spend dashboard per market, with cost per ticket, channel attribution, and a recommendation queue for where the next budget should go.
Which markets do you cover?+
40+ markets across North America, the UK, Europe, and Australia, with local buying partners in each.
Guides on this service
7 min read
How to Sell More Concert Tickets in Slow Markets
A practical playbook for underperforming tour dates: diagnosing soft markets, re-cutting creative, geo-targeted paid, and when discounting is the wrong answer.
6 min read
Tour Marketing Timeline: From Announce to Doors
When to start tour marketing, how to sequence announce and on-sale, what to run during the sustain phase, and how to plan the final two-week close-out.
Dates on sale — or about to be?
Send the routing and we'll model demand per market and flag the dates that need help.
Request a free consultation
Leave your email and we'll send back a tailored tour & live promotion plan — no cost, no obligation.